Pricing

Simple and transparent pricing

How much does an AI chatbot cost? Less than you think: a plan for every need, with no hidden fees.

Monthly billing is available for Smart and E-commerce.

Answers

Core

The assistant answers visitors using your content. When it can’t answer, it hands the conversation over to you.

€240 /yr + VAT

€20/mo, billed annually

Activate Core

Specs

  • 500 messages/month
  • 50 knowledge base sources
  • 50 MB of storage
  • 1 language (Italian or English)
  • Email / ticket support

Features

  • Knowledge base
  • Manual site scanning
  • Visual customization
  • Standalone chat
  • Handoff to agent
  • Conversation history
  • Analytics + Gap analysis
  • Topic classification
  • REST API and Webhooks
Core is available on annual billing only
Converts

Smart

Answers in 10 languages and turns conversations into leads: it collects name, email and phone and organizes them for you.

€720 /yr + VAT

€60/mo, billed annually

€89 /mo + VAT

Billed monthly, renews automatically

Activate Smart

Specs

  • 3,000 messages/month
  • 200 knowledge base sources
  • 200 MB of storage
  • 50+ industry personalities
  • Email / ticket support

Features

Everything in Core, plus:

  • Automatic site scanning
  • Multilingual (10 languages)
  • Lead capture
  • Lead management
Sells

E-commerce

Everything in Smart, plus it acts on your store: recommends the right products from your catalog and helps customers with their orders.

€960 /yr + VAT

€80/mo, billed annually

€119 /mo + VAT

Billed monthly, renews automatically

Activate E-commerce

Specs

  • 3,000 messages/month
  • 2,000 products in the knowledge base
  • 200 knowledge base sources
  • 200 MB of storage
  • Dedicated e-commerce personality
  • Email / ticket support

Features

Everything in Smart, plus:

  • Shop integration
  • Product catalog sync
  • Product search & recommendations in chat
  • Order assistance in chat
Acts

Custom

A true AI agent: it connects to your ERP, calendars and CRM and takes action on your behalf, beyond answering.

Let’s talk

Tailored quote

Build your plan

Specs

  • ∞ messages/month
  • ∞ knowledge base sources
  • ∞ MB of storage
  • Assisted knowledge base management
  • Custom-built personality
  • Guided 1-to-1 onboarding
  • Dedicated support

Features

Everything in the other plans, plus:

  • Behavior rules
  • Custom tone & style
  • Assistant variants
  • Private assistants (OTP)
  • Advanced integrations
  • Actions (Agentic AI)
Custom is available on annual billing only

You set up Core, Smart and E-commerce yourself: a guided setup imports your content and configures the assistant in minutes, ready to add to your site. Custom plans include tailored configuration and 1-to-1 onboarding. All plans include ongoing updates and maintenance.

Limits & features

A message is each single answer generated by the assistant. Visitors' questions are not counted. For example, if a visitor asks 5 questions in a conversation and gets 5 answers, 5 messages are counted.

Every item you load into the assistant's knowledge base counts as a source: a file (PDF, Word, etc.), a web page, a text snippet or a FAQ. For example, if you load 3 documents, 10 web pages and 5 FAQs, you are using 18 sources.

We'll email you when you reach 70% and 100% of the messages included in your plan. Past that point, the assistant keeps answering for an extra 10% (for example, up to 550 messages instead of 500 on Core), then pauses until the start of the next month. While it's paused, the chat stays visible on your site: it lets visitors know the assistant has reached its message limit and, if you've set up contact channels (phone, WhatsApp, email or a contact form), offers those instead, so you never lose a lead. To avoid any interruption, you can move up to a higher plan at any time. No extra charges: you never pay for additional messages.

The Core, Smart and E-commerce plans include one assistant. The Custom plan lets you create multiple variants of your main assistant: they share the same knowledge base, but each variant can have exclusive content and its own behavior rules. This way you can adapt the assistant to different contexts — such as different sites, brands or customer types — without managing separate knowledge bases.

Pricing & billing

Not for Core, Smart and E-commerce: you activate the assistant yourself with the guided setup, which imports your content and configures it in minutes. For the Custom plan, tailored configuration and 1-to-1 onboarding depend on the project: we define them together at quote stage, along with any connections to external apps.

You can move up to a higher plan at any time and only pay the difference for the rest of your billing period. Moving down to a lower plan is only possible at the end of your billing period.

Yes, your subscription renews automatically at the end of each billing period, monthly or annual depending on what you chose, so your assistant never stops. You can cancel at any time before renewal: the service stays active until the end of the period you have already paid for and is not renewed. If you pay by bank transfer, please cancel at least 30 days before the end of your period.

Listed prices are net of VAT. For Italian customers 22% VAT applies. For intra-EU companies with a valid VAT ID we apply the reverse charge regime, so no VAT in the invoice. For non-EU customers the operation is outside the scope of VAT.

You normally pay online through Stripe, by credit or debit card, and your subscription renews automatically. If you'd rather pay by bank transfer, get in touch: we'll set it up with you and send an invoice to pay in advance. For Custom plans, we'll agree on the payment method with you.

Your invoice is issued automatically and emailed to you as a PDF within 2 business days, so there's no need to ask for it. Italian customers will also find it in their tax inbox (e-invoicing). If you pay by card through Stripe, you'll also get an instant payment receipt: it simply confirms the charge and isn't a tax document.

Not sure which is the right plan for you?

Tell us about your project and we’ll help you pick the option that best fits your needs.

Contact us